At Make Create and Belong, I share insights on how design and psychology can help organisations connect more deeply. Each insight draws on real projects and experiences; exploring what worked, what we learned, and how small design choices can create lasting impact. From branding clarity to storytelling with data, to amplifying lived experience, these reflections are here to spark ideas and support purpose-led organisations in making their message clearer, stronger,
and more human.
Bikeability 2025 Impact Report (launched August 2025)
In my work, I often see organisations face hurdles like broad messaging, fact-heavy communications, or inconsistent visuals. With small shifts, these become opportunities to tell a clearer, more impactful story.
This framework highlights five common hurdles organisations face; from diluted messaging to neglecting emotional connection. Alongside each, I’ve shared simple solutions that show how small design choices can transform clarity and impact.
The Bikeability 2025 Impact Report puts these solutions into action. Through bold visuals, data made effortless to understand, and human-centred photography, the report bridges policy with people; making the case for active travel not just as a service, but as a right.
This framework highlights five common hurdles I see across organisations; from diluted messaging to forgetting emotional connection. Alongside each, I’ve added simple solutions that show how even small design choices can transform clarity and impact.
The Bikeability 2025 Impact Report demonstrates these solutions in action. Through bold visuals, clear data storytelling, and human-centred photography, the report connects policy with people, making the case for active travel not just as a service, but as a right.
Single Homeless Project Strategy 2025–2030 (launched September 2025)
When lived experience shapes strategy, something powerful happens: services become more relevant, communities feel ownership, and stories drive change. This strategy is a strong example of how design and psychology can work together to amplify real voices. The inclusion of poetry written by people with lived experience of homelessness is not just symbolic; it reframes strategy as something human, memorable, and community-led.
Visually, SHP’s strategy places people at the centre through real photography, bold storytelling, and clear layouts that highlight voices instead of hiding them. It shows how design choices; from typography to image selection - can ensure lived experience is celebrated and not overlooked.The result is more than a document; it’s a strategy that connects, inspires action, and makes people feel seen.
A visual framework titled “The power of real voices in strategy & design” highlighting four principles: photography with dignity, words that belong, design as amplifier, and identity with integrity.
A double-page spread from SHP’s strategy featuring a poem created by people with lived experience of homelessness, alongside real photography and personal stories.
