I’m Helen, the founder of Make Create; a branding specialist with over 20 years of experience helping purpose-led organisations tell their story with clarity, compassion, and impact. My work sits at the intersection of design and psychology — because a brand isn’t just how it looks, it’s how it makes people feel.
Why I Do This
In my earlier career, I worked across senior roles in London’s leading design agencies before founding Make Create. Over the past decade, I’ve focused on charities, social enterprises, and non-profits; people who aren’t just building brands, but building hope, community, change.
Retraining in counselling and adopting a Person-Centred Approach deepened my understanding of human behaviour, belonging, and identity. Now I use both design and psychology to create brands that people trust, believe in, and feel part of.
My Approach
Design should do more than look good. It should:
Tell a story that feels true.
Connect emotionally with the people you serve.
Inspire action that creates real impact.
Here’s how I work:
Listening & discovery: Understanding your mission, values, audience.
Co-creation: Developing strategy, tone, visuals with you.
Identity design & rollout: Bringing it to life across media.
Support & evolution: Ensuring your brand adapts and grows.
Experience
I have worked with many charities in different areas of communication and need; most recently working with a team to deliver the rebrand of the Mental Health Foundation, building a PTSD campaign for Police Care UK, brand refresh for FitzRoy including their 2025 Impact Report, helping to creatively strategise their fundraising offer and much more.
Outside Make Create
When I’m not designing, I’m often boxing, walking my dog, or working on Make Create Belong; a project that explores curiosity, creativity, and what it means to belong. These interests feed into my creative work, reminding me that identity, whether personal or organisational, is always evolving.
Let’s Work Together
If you’re ready to refresh your brand, launch a campaign, or build something new, I’d love to hear your story.
Book a Free Discovery Call: helen@makecreate.co.uk
Just a few of my favourite things…