With over 20 years of brand experience after graduating from LCC, I have developed a detailed understanding of brand creation and enhancement working with a wide number of businesses, charities, government initiatives and central government departments.
With a career in London’s leading design agencies, I have demonstrated in depth knowledge in the voluntary and not-for-profit sectors, creating engaging brand led communications, campaigning for social and environmental change in the process.
I work with purpose led organisations of varying sizes, I understand the complexities in which brands need to engage, my creative solutions come with understanding and the ability to empathise and strategise appropriate tailor-made approaches. No project approach is ever the same, I work with incredible brand strategists that armour our quest to unify the visual and verbal pillars of branding and campaigning. Our work is testament to the difference this can make to the communications of our clients; the reach, the need and most importantly defining the purpose that is rooted at the heart of everything we do.
Make create and Belong
I have been embarking on a career repositioning that enables me to stretch outside of the lens of designing. I took a leap of faith to embark on a passion to work in an area that would bring me closer to human connection and relationships. I am now in my first year of my two year course in person-centred counselling. Juggling my design commitments and course work is real but the abundance of new thinking, self awareness and instilling to practice with the principles of the modality is so rewarding. It’s changed the way I relationship with clients and project peers, enabling me to immerse myself fully in the frame of verbal and visual connections but most importantly explore the pure artistry of hearing what’s not being said and wait patiently for what that reveals. For me this rich journey of two hats - a designer and a counsellor in training is quite a unique offering. Meeting my design outcomes with congruence, empathy and unconditional positive regard which are the core conditions of my training is an encouraging and enthralling journey of creative and collaborative paths, ones that are open and freeing in a deeper connection of minds. This is a space I’ve created to share my journey in finding belonging—a platform for curiosity, creativity, and self-discovery. I share this journey in my blog within this website, including other channels of engagement - linkedin and instagram @makecreatebelong
