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Dementia is the biggest health and social care challenge faced by society – deaths from dementia are rising year on year and more than 1 million people will have dementia by 2021. Alzheimer’s Society wants everyone to rise to this challenge and act now.
Research showed that Alzheimer’s Society’s old brand, although respected, was deemed passive, clinical and cold – it was clear a radical overhaul was needed.
Heavenly were the creative agency commissioned to create the new brand and it's new strategy. My role was to work closely with the internal brand team at the Alzheimer's Society to support implementation phase from old to new - key communications such as booklets, banners, DL leaflets, magazine, factsheets, stationery, corporate partnership literature, along with merchandise to promote consistency across the brand at all major touch points.
Alzheimers Society